Whether you offer long-term and short-term parking or only valet parking services, one thing remains crucial; you need to have a steady stream of clients to keep your business alive. For this, you have to constantly build awareness among your target market. Flyer prints are one of the tools that you can use to promote your business and let people know about the parking services that you offer. These prints are very versatile because you can distribute them in many ways. They can also be designed just about anyway you want. With compelling designs, consistent campaign and proper distribution; your flyer marketing will serve as the anchor to keep those clients coming.
Tips on Using Flyers to Advertise Airport Parking
o Use strong headlines. You only have a second or two to catch the attention of your readers. It is, therefore, important to create a headline that will instantly hook the reader to the flyer. Your headline must answer the “what can you offer?” question. Catchy lines like “Park with us. We’ll take care of the rest” or “Safe parking, always” are great for your airport parking flyers as well. Be sure to include images or graphics that match your headline.
o Tell your readers what they can get from your business. Your prospective clients are interested in knowing the benefits that they can get from your parking services. For example, you are offering valet parking. Tell your readers that they don’t have to worry about looking for parking space because your staff will take care of it; they just have to hand over the keys. You should also briefly tell your readers about the safety and the facilities that your parking lot have.

o Keep it clear and concise. As much as you want to maximize the space on your copy, it is advisable that you keep it clear and concise. Don’t cram your prints with so many information as this will just confuse your readers. Keep your prints focused and with a single topic as much as possible. For example, if your prints are about valet parking; the whole copy should be all about valet airport parking.
o Give an irresistible offer. Just like a strong headline, discounts and freebies can easily catch the attention of the readers. Don’t pass out on the opportunity to keep your readers interested using enticing discounts and promotional offers. Your prints can simply say “20% off on early bird parking” or “$2 off every day for 14-day parking.” You can also include a tear-off portion in your flyer that will serve as coupons. They can use such coupons to redeem discount offers or freebies.
o Be consistent. Once you have sent out your flyers, don’t just stop there. Have a follow up campaign every month or two. Regularly send your airport parking flyers so that your readers will be constantly reminded of your business. You can send prints with different focus. For example, you can send copies about your valet parking services on the first month. Then, about your long-term parking on the next and about your short-term parking services after that.
o Distribute your copies right. The compelling design of your flyers will be for nothing if you don’t distribute your copies correctly. You have to make sure that your prints are reaching the right audience. Handing out your copies to people coming to and from the airport is a good one. You can also send copies of your prints to business entities with employees frequently traveling for business deals and appointments.
These are just few tips that you can use in order to have a successful flyer marketing campaign for your airport parking. Combine these tips with your creativity and you’ve got yourself a versatile tool in getting people to use your parking services.


